Spa Growth & Transformation by Chantay Churchill & Lisa Jenson
Founders of Cleanse Modern Day Spa
Spa Growth & Transformation

We Don't Just Tell You What To Fix.
We Help You Build It.

Running a spa is hard enough. Between staffing, scheduling, retail, marketing, memberships, payroll, and guest experience — many owners know something needs to change. They just don't have the time or expertise to implement it.

That's where we come in.

We partner with boutique spas and wellness businesses to modernize operations, elevate the guest experience, increase profitability, and build systems that support sustainable growth. Our approach is hands-on, implementation-focused, and customized to your business.

Our goal is simple.
Build it. Train your team. Hand it back.

  • Build the systems
  • Train the team
  • Create the roadmap
  • Then hand it back to you

No fluff. No generic advice.

No endless consulting retainers. Just practical solutions designed to improve profitability, efficiency, and guest experience.

Massage Therapist & Esthetician · 16 Years
Esthetician & Registered Nurse · 13 Years
Franchise · Health Club · Day Spa · Resort Spa
Founders of Cleanse Modern Day Spa
Is Your Spa a Good Fit?

We work best with established spas that are ready to grow.

  • Have an existing client base
  • Have 2–10 treatment rooms
  • Are generating revenue but feel stuck
  • Need stronger systems and profitability
  • Want to improve the guest experience
  • Are open to implementing change
What we are not

We are not a franchise, management company, or long-term operator. We come in, do the work, train your team, and step back — leaving you with the tools and confidence to operate successfully on your own.

"Everything we recommend has been used, tested, or implemented in an operating business. We're spa owners who have spent years building, testing, refining, and scaling systems within a real spa environment."

Chantay Churchill & Lisa Jenson

Co-founders of Cleanse Modern Day Spa — a 4,400 sq ft spa with 10+ treatment rooms, a team of 18, and 450+ five-star Google reviews, built from the ground up since 2018.

29
Combined years experience
450+
Five-star Google reviews
18
Team members
8
Years in business
What We Help With

Every area of your business, covered.

📊

Operations & Profitability

  • Service menu optimization
  • Pricing strategy
  • Payroll & compensation review
  • Retail profitability analysis
  • Membership programs
  • KPI tracking and reporting
  • Scheduling efficiency
  • Capacity & utilization planning

Guest Experience

  • Treatment room experience
  • Spa flow & guest journey
  • Retail presentation
  • Service enhancements
  • Upsell opportunities
  • Client retention systems
  • Rebooking strategies
⚙️

Systems & Technology

  • Booking software evaluation
  • POS systems
  • Automated workflows
  • Forms & intake processes
  • Reporting dashboards
  • Team accountability systems
🌐

Brand & Digital Presence

  • Website review & recommendations
  • Online booking experience
  • Photography direction
  • Service page optimization
  • SEO opportunities
  • Email marketing strategy
  • Retail & e-commerce
Our Transformation Process

Four phases. One complete transformation.

A structured, proven methodology that moves your spa from where it is to where it should be — then hands it fully back to you.

01
Discovery & Audit
Full Business Review
  • Financial performance
  • Service menu
  • Team structure
  • Guest experience
  • Marketing review
  • Retail analysis
  • Systems and software
02
Strategic Roadmap
Prioritized Action Plan
  • Immediate opportunities
  • Revenue opportunities
  • Operational improvements
  • Guest experience upgrades
  • Technology recommendations
03
Implementation
Where We're Different
We don't simply hand you a report and walk away.
  • Building systems
  • Creating SOPs
  • Updating workflows
  • Optimizing service menus
  • Improving retail strategy
  • Team training
  • Website & booking improvements
04
Training & Transition
Clean Handoff
  • Team training on new systems
  • Q&A and adoption support
  • SOP documentation handoff
  • Post-project transition window
  • Your team runs it confidently
Why Work With Us?

"We aren't business coaches. We aren't a consulting agency. We're spa owners."

We've spent years building, testing, refining, and scaling systems within a real spa environment. Everything we recommend has been used, tested, or implemented in an operating business.

No fluff. No generic advice. No endless consulting retainers. Just practical solutions designed to improve profitability, efficiency, and guest experience.

Implementation-Focused Project-Based Real Spa Owners Clean Transition No Retainers
Chantay Churchill and Lisa Jenson
Founders of Cleanse Modern Day Spa

Chantay Churchill — Licensed massage therapist since 2010, esthetician since 2017. Experience across franchise, health club, day spa, and resort spa environments.

Lisa Jenson — Licensed esthetician since 2013 and registered nurse. Background in health clubs and resort spas, bringing clinical precision to every engagement.

Project-Based Engagements

Every spa is different. Every project is customized.

Projects are built around your goals, current operations, and level of support needed. Most engagements include:

  • Business audit
  • Strategic roadmap
  • Implementation support
  • Team training
  • Post-project transition support
Not sure where to start?

Some clients start with our digital audit to get a clear picture of their online presence and first impressions. Others come in ready for a full systems overhaul. We'll help you figure out the right starting point on a free 20-minute discovery call.

Let's Talk

Curious what opportunities exist in your spa?

If you're interested in learning what's possible, we'd love to connect. Fill out the form and we'll be in touch within 48 hours to schedule your free 20-minute discovery call.

No pressure, no pitch. Just an honest conversation about where your spa is and what's possible.

29
Combined years of hands-on industry experience
450+
Five-star Google reviews generated at Cleanse
4,400
Sq ft spa, 10+ treatment rooms, built from scratch
Schedule a Discovery Call
We'll be in touch within 48 hours.